PORTFOLIO
previous work in:
BRANDING • CMO VIP DAYS • STRATEGY CREATION • AND MORE
CREATING SUCCESS
STORIES
Welcome to our showcase of transformative projects and partnerships. Here, you'll find a curated selection of our most impactful work—each story representing a unique challenge met with creative solutions and strategic thinking.
From breathing new life into established brands to launching groundbreaking initiatives, these case studies highlight our commitment to driving meaningful change for our clients. While this collection represents just a fraction of our extensive portfolio, it exemplifies the depth of our expertise and the breadth of industries we serve.
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Each featured project is a testament to our collaborative approach, innovative methodologies, and unwavering dedication to achieving exceptional results. As you explore these success stories, you'll gain insight into how we tackle complex problems, craft compelling narratives, and create lasting value.
CLIENTS
Key Objectives:
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Niche market targeting
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Upscale brand repositioning
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Creating a unique studio environment
The design approach centered on crafting a space that exudes sophistication and tranquility, setting the stage for Jasmine's artistic permanent makeup procedures. By carefully curating every element—from the color palette to the furniture selection—we created an atmosphere that resonates with discerning clients seeking top-tier beauty enhancements.
DE'LUX LINE BEAUTY
This project showcases the transformation of a permanent makeup studio in the heart of Charlotte, North Carolina. The client, Jasmine, sought to refine her market focus and elevate her brand aesthetics to reflect the premium, personalized nature of her services.
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Key Deliverables:
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Brand Identity Development
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Logo design capturing the essence of renewed hope and independence
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Color palette and typography selection to ensure accessibility and emotional resonance
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Brand voice and messaging guidelines tailored to the app's unique audience
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Website Design and Development
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Intuitive, accessible user interface catering to individuals with cognitive impairment
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Responsive design ensuring seamless experience across devices
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Integration of app features and benefits showcase
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Content Strategy
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Crafting compelling narratives around MaudieVee's personal journey and the app's genesis
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Developing educational content about cognitive impairment and potential interventions
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Creating user testimonials and success stories to build trust and credibility
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User Experience (UX) Design
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Streamlined information architecture to facilitate easy navigation
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Implementation of accessibility features for users with various cognitive challenges
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Design of interactive elements to showcase app functionalities
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Marketing Collateral
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Creation of downloadable resources for users and caregivers
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Design of social media assets to boost online presence and engagement
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TIME OF MY LIFE APP
Time of My Life App is a groundbreaking tool designed to empower those with cognitive challenges to reclaim their independence and enhance their quality of life. Our team was tasked with creating a cohesive brand identity and user-friendly website that reflects the app's mission and resonates with its target audience.
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​Key Objectives:
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Brand Development: Crafting a distinctive identity that reflects the school's innovative approach to education
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Strategic Planning: Formulating a robust strategy for educational excellence and community integration
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Marketing Campaign: Designing and implementing a multi-faceted marketing strategy to attract students and engage the community
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Unique Selling Proposition: Defining and articulating the school's core differentiators in the competitive educational landscape
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Visual Identity: Creating a cohesive visual language across all touchpoints, from the school logo to campus design concepts
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Stakeholder Engagement: Developing communication strategies for parents, educators, and local officials
THE MELIORA SCHOOL
This comprehensive project showcases the development of the Meliora School, the first proposed charter school in Gwinnett County, Georgia. Our team was entrusted with the pivotal task of building this educational institution from the ground up, encompassing every aspect of its creation and launch.
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Brand Strategy
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In-depth market research and competitor analysis
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Development of brand positioning and core values
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Creation of brand personality and voice guidelines
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Crafting of compelling brand story and messaging
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Visual Identity
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Logo design incorporating the symbolism of the Caladrius bird
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Color palette selection to evoke feelings of calm, hope, and renewal
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Typography suite balancing professionalism with approachability
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Design of brand collateral (business cards, letterheads, brochures)
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Marketing Strategy
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Identification of key target audiences and personas
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Development of multi-channel marketing plan
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Creation of content strategy for blog and social media
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Design of targeted campaigns for specific services (e.g., postpartum support, addiction counseling)
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Digital Presence
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Website design and development with user-friendly interface
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Implementation of SEO best practices
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Integration of secure client portal for appointment scheduling and resources
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Community Outreach
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Development of partnership strategies with local healthcare providers
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Creation of materials for community workshops and events
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CALADRIUS
THERAPY
Our team was entrusted with creating a holistic brand strategy, marketing approach, and visual identity that would resonate with Caladrius Therapy's diverse clientele while embodying the practice's commitment to healing and transformation.
